British singer-songwriter JP Cooper has unveiled the video for his latest single ‘The Reason Why’ featuring Stefflon Don and Banx & Ranx.

Watch the visuals for the single here:

‘The Reason Why’ is an island-flavoured fusion of breezy sounds and passionate lyrics which tell a tale of irresistible desire. The track’s addictive, sultry guitar strums burn in the background of the mellow and alluring dancehall-infused beat, helmed by Banx & Ranx (Dua Lipa / Sean Paul / David Guetta).

The new track follows JP’s previous single ‘Sing It With Me’ featuring pop sensation Astrid S, which has racked up a phenomenal 55 million streams since its May 2019 release date. Both tracks further establish JP as one of UK music’s most exciting and versatile names, thanks to his natural ability to craft uplifting and infectious earworms with a sincerity that resonates with any audience. A deft songwriter and a singer with soulful brilliance, JP Cooper has a rich era-spanning appreciation of music, and an innate need to turn life experiences into narrative.

UK rap star Stefflon Don elevates the track with her signature panache during her guest verse, with the two coming together flawlessly in the song’s unforgettable chorus: “Sugar, don’t you know that you’re the reason why I get up in the morning?” JP croons in the chorus alongside luscious harmonising with Stefflon Don.

About ‘The Reason Why’, JP says: “I’m so happy to finally be releasing this track. It’s been kicking around on a hard drive for quite some time now, but it never quite felt finished…. until Stef got on board. Banx & Ranx have brought their signature island vibe and Stef’s presence on the record offers the prefect juxtaposition to my delivery. This is why I love collaboration so much!”

The star has two UK Top Ten singles to his name: the Jonas Blue smash ‘Perfect Strangers’, which he co-wrote, and the inescapable radio hit ‘September Song’ (which has had over 600 million streams worldwide). JP has since notched up an incredible 10 million single units worldwide, a whopping 9.4 million monthly Spotify listeners and an extraordinary 2.4 billion streams. His UK Top Ten album also contained the infectious, ‘She’s on My Mind’, the gospel tinged, soaring ‘Passport Home’ and ‘Momma’s Prayers’ a collaboration with Stormzy.

Having just completed a string of sold out dates across the UK and Europe this autumn, JP has announced a run of dates for Spring next year, including a show at London’s Brixton Academy.

The full list of dates are:
April 15th – Glasgow, SWG3
April 16th – Manchester, Albert Hall
April 18th – Birmingham, O2 Academy
April 20th – Nottingham, Rock City
April 21st – Bristol, SWX
April 22nd – London, O2 Academy Brixton
May 4th – Portugal, Lisbon Tivoli
May 6th – Spain, Madrid Joy Eslava
May 7th – Spain, Barcelona LA (2) De Apolo
May 9th – Italy, Milan Santera Social Club
May 11th – Switzerland, Zurich Dynamo
May 12th – Germany, Munich Technikum
May 14th – France, Paris Alhambra
May 15th – Holland, Utrecht Tivoli Vrendenburg Ronda
May 16th – Germany, Hamburg Gruenspan
May 18th – Poland, Warsaw Paladium Hall
May 19th – Austria, Vienna Flex
May 21st – Lithuania, Vilnius Loftas
May 22nd – Latvia, Riga Palladium
May 23rd – Estonia, Talinn Rock Cafee
May 25th – Finland, Helsinki Tavastia
May 27th – Sweden, Stockholm Vasateatern
May 28th – Norway, Oslo Rockerfeller
May 29th – Denmark, Copenhagen Amager Bio

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