JAMES BLAKE SHARES MUSIC VIDEO FOR “I’LL COME TOO” FROM GRAMMY NOMINATED ALBUM ASSUME FORM
GRAMMY® Award-winning artist James Blake has unveiled a music video for “I’ll Come Too”.
Watch it HERE.
“I’ll Come Too” remains a standout from his GRAMMY nominated, critically acclaimed fourth full-length, Assume Form [Republic Records].
For the music video, Blake enlisted the talents of director Matt Meech – renowned for his work as an editor on the award-winning Planet Earth, Blue Planet, and more for the BBC.
Regarding the visual, Meech commented, “It was an honor to be invited onto the ‘I’ll Come Too’ project. James was keen to make a music video that involved animals in some way. Once I heard the beautiful track, I knew I had to be a part of it. I started my career editing music videos, twenty years ago, and music has always been a big part of my storytelling technique.”
Utilizing footage from Planet Earth II, the music video follows the fictional love story of unrequited love between a penguin and an albatross.
Meech added, “I remembered some footage that we didn’t use on Planet Earth II that I thought might be useful. Both birds look quirky, elegant and beautiful, the Albatrosses have an unusual mating dance, which the penguins watch from afar and the mysterious backdrop of the Snares island, off the coast of Southern New Zealand, is a truly unique landscape.”
Blake’s fourth full-length Assume Form has clocked over 300 million cumulative streams to date and has been included on the “Best of 2019” lists for outlets including Time Magazine, Harper’s Bazaar, Stereogum, Consequence of Sound, Billboard, DJ Booth and Esquire.