ALEC KING RELEASES NEW VIDEO “WAY UP”

Buzzing Los Angeles-based artist Alec King releases his new video “Way Up” [The Heavy Group/Republic Records].

Watch “Way Up”:  
HERE
 
The music video for “Way Up” might just be the ultimate psychedelic quarantine fantasy. The video remains as bonkers as its lyrics about mansions, pills, Wisconsin and all the other lockdown essentials.
 
The video follows the release of the track and his song “Dangerous,” which received heavy radio support in his hometown of Denver and 2 million streams in a few months. At the end of last year, Alec King went on his debut US tour with diva on the rise, Kiana Ledé. He performed to sold out venues, including Los Angeles, Chicago, New York, Washington DC and more, winning the crowd over with his infectious charm, incredible stage presence and catchy songs.
 
Is there any line this guy won’t cross? Alec King is the kind of dude who rips bars about Wisconsin and god-awful ex-girlfriends with the same passion. He considers Curb Your Enthusiasm his “Torah.” He jumps into bathtubs with Porn Stars in music videos that he directs himself. He even went so far as to name his official debut EP, Greatest Hits, Vol. 1, and its successor, Greatest Hits, Vol. 2 (he backed up the latter with some heat). On the ‘gram, you’re just as likely to catch him in the shower as you are to catch him coloring with sidewalk chalk. This sort of personality endeared him to both fans and peers alike. Posting up 10 million-plus streams under-the-radar and attracting acclaim from Dancing Astronaut, he has collaborated with legends such as Biz Markie and modern stars a la Rich The Kid and Kiana Ledé. Not to mention, he did all of this D.I.Y. primarily relying on an in-house team. In 2020, he floods the game with a series of singles and more surprises. 

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