Today, Louisville rapper 2KBABY drops his new single “Zack & Cody,” featuring 2021 XXL Freshman DDG on Masked Records / Warner Records. The video is a playful homage to the Disney show that gives the track its name, featuring the two rappers partying in a lavish hotel. The release cements 2K in a realm of his own, an artist whose melodies soar and who goes the distance to make his big ideas a reality.
“Zack & Cody” is a celebration of brotherhood, full of summery guitar and 808s. 2KBABY sees his star rising but knows some things haven’t changed: “You might think you know me, I was just like you, step in my shoes this sh*t get lonely.” He and DDG celebrate the success they know is on the way, and 2K says they’ll always have each other’s back, especially when people turn phony. DDG offers his own bouncy melodic flows, adding to the optimistic energy of the track. Together, their bars paint a sunny picture of two rappers on the come-up. The video for “Zack & Cody” features the two artists partying in the lobby of a hotel as they interact with lookalikes of characters from the Disney Channel classic.
The song follows 2KBABY’s recent singles “Great White” and “Like This,” a collaboration with EDM star Marshmello. In January, he also released the two-track release, THE 2K STIMULUS. He shared the reflective “Mad” last September following the April release of his debut Pregame Rituals. That EP—featuring “Old Soul” with G Herbo, as well as his RIAA Gold-certified hit, “Old Streets”—garnered praise from a host of tastemaking outlets including Pitchfork, Complex, XXL, FADER, UPROXX, and more. Across his recent releases, the melodies are only getting brighter, and 2K’s songwriting is only getting sharper. Cuts like “Zack & Cody” underscore how quickly he’s developed into a truly special artist.
“The road to success isn’t far off for 2KBABY.” –XXL“With a natural knack for melody that separates him from most peers, he makes songs that paint the picture of a young artist who isn’t afraid of the hardships from his past, but also has ambitions to take over the world.” – COMPLEX
“Coming out of Louisville, Kentucky, 2KBABY has consistently proven himself to be an interesting young artist who knows how to captivate his listeners with storytelling and emotional lyrics.”–HotNewHipHop
“Authenticity is the name of the game for this rising star from Louisville, KY.”–HipHopDX
“2KBABY emerged when his single ‘Old Streets’ introduced the internet to his soft singing voice and ability to narrate street tales like the South’s best.”–Pitchfork
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